Eric Scheske of The Daily Eudaemon relays this Wall Street Journal article on the latest sport: Masskrugstemmen
Contestants line up, extend one arm parallel to the ground, grip a one-liter beer, and try not to spill. Drop any brew, and you're eliminated.
...Masskrugstemmen is much tougher than it looks. One liter of beer in a glass stein weighs about five pounds, and most people can't last longer than a couple minutes. Last year's Central Park champ went almost ten. Halter has heard reports of a 24-minute record overseas.
I suspect for most contestants, the hardest part will be holding a beer in front of oneself, and not being able to drink.